The following is the "Secret Sauce" behind the development of this exclusive product!
3 Guiding Theatre Principles
Community: A community is formed when an audience experiences a play together. That community, unfortunately, is transitory and held together by weak bonds. Once the play is over, the community bond looses its cohesiveness. And while KEEPSAKE cannot be a replacement for total community, it can be a keepsake that represents that community feel.
Conversation: Your production was the catalyst for some thought provoking conversation between your community members. Usually those conversations disappear into the ether. But what if some of those titillating moments are captured for audience members to relive, anytime they choose? That is a win for them, and a win for your theatre. They can re-imagine their time with a thought provoking experience, at any time, which happened at your theatre. Their experience in connection to your theatre IS the strong bond that KEEPSAKE makes.
Connection: Keepsake makes connections permanent. Keepsake makes connections meaningful. Keepsake makes connections between otherwise transitory relationships more connected. And KEEPSAKE makes your theatre a connected aspect of audience life.
Community, Conversation, and Connection = (C3).
C3 + Keepsake = pL*pR3
where pL=personalized Loyalty (for you), pR3=personalized Remembrance (for them)
Winning Equation:
"KEEPSAKE: Our Eternal Story" is a product developed with sound thinking. It obliterates the "uninspired" product offerings within our community and focuses on capturing the essence of audience. It adheres to the core principles of theatre. It has a foundation in personalization, on multiple levels. And because it focuses on the audience, with pR, it therefore instills a sense of loyalty, pL, in a way no other theatre product offering does.