More Sales!
In email marketing, the pros say you’ll sell more products to a focused list of 1,000 super engaged subscribers, compared to a list of 10,000 general subscribers. Sure 10,000 looks like a better number to have if you want to sell to your list. But it is the smaller list that makes more money, every time, when one realizes the value is not in the number of subscribers one has, but rather in the ENGAGEMENT one has with those subscribers and the connection they feel towards you.
This is one of the principles used to craft KEEPSAKE. No, all of your audience members will not buy the book, but together we create a subset of your audience that is SUPER ENGAGED and SUPER CONNECTED with the book making process. This makes selling to them much easier. But don’t worry, there's a plan to get even more of your audience engaged in the product. And it’s actually a simple technique.